Social MEDIA
More than 350 projects over eight years for clients in financial, hi-tech, QSR, retail, healthcare, fitness and more.
The examples here demonstrate how broadcast first campaigns were adapted for multiple durations, aspect ratios, and social platforms.
Dairy Queen — This video was extracted from a 6-minute piece in which the host offers an overview of the client's market positioning and a proposed media plan. The loosely scripted source material was then distilled and restructured into a short-form brand narrative.
Lighting and video, editing, color, audio mix for the original piece as well as this shortened social treatment.
Fitness Connection — This social media video was a follow-up to a longer recruitment video showcasing the benefits of working at Fitness Connection. The social version was produced from the unscripted interviews from which the longer piece was originally produced.
Editing, captions/graphics, vocal sweetening, music, and audio mix